DISCOVER #EATITFORWARD
Black-owned restaurants were found to be disproportionately affected by the Covid-19 pandemic. So we created #EatItForward, a $5 million dollar grant benefiting Black-owned restaurants across the country, all nominated by their fans through social. Each winning restaurant was given $25K, and most used it to give back to their community.
#EatItForward Thanksgiving Recipe Social Posts
Agency: GREY
Executive Creative Director: Joe Mongonia
Art Director: Erika Zingaro | Copywriter: KS Shanti | Producer: Rondell Wescott
Director: Sadé Clacken Joseph